Reason #1: False negatives. Some invalid addresses are actually valid
Address Validator does not own or maintain any address data. Instead, validate addresses using datasets maintained by couriers and government agencies. These datasets are accurate and comprehensive, but some addresses that may slip through include:
New developments: it takes time for new addresses to be fully synced
Rural addresses: some rural areas may not be well covered
Poorly formatted addresses: these addresses may still be deliverable
Reason #2: Blocking addresses can lower the conversion rate
Address Validator is designed to have little to no impact on your conversion rate.
What can I do to reduce the frequency of invalid addresses?
Suggestion #1: Utilize sterner warning messages
By default, the warning message displayed looks like this:
You can customize the message on your Address Validator dashboard → Address Prompts tab → Customize unverifiable addresses prompts box → Prompt when an inaccurate address is detected → specify a new message. Utilizing a sterner message can make customers more likely to act on the prompts to fix address issues.
Suggestion #2: Email notifications for invalid addresses
Email notifications are sent out whenever a customer proceeds through the checkout with an invalid address and ignores the warning prompts. You can enable these notifications on your Address Validator dashboard → Email Notifications tab → Who gets these emails? box
You can enable these email notifications for the store and/or the customer by checking the relevant boxes. Also, you can customize where these emails are sent in the Email address field. Multiple email addresses can be added, just separate them with commas.
Last resort: Block unverifiable addresses
If you want to prevent unverifiable addresses at all costs, you can block them on your Address Validator dashboard → Address Prompts tab → General customizations box → Custom CSS box → input this code snippet:
#btn-proceed-address { display: none; }This customization prevents users from proceeding with an unverifiable address by hiding the proceed button and only allows the customer to update the existing address. It looks like this: